While Aveda has always been committed to sustainable beauty, we are excited to announce a new milestone in this sustainable journey. ALL Aveda hair care, hair color, body care, make-up and aroma products are now 100% vegan and Aveda has made the commitment to go vegan for the long haul!

At Ella & Oz, we value products that are not only healthy for ourselves but for the world we all live in; including all of our animal friends! Many beauty products include non-vegan ingredients such as beeswax, silk, and honey. Aveda has been cruelty-free since the very beginning when the brand was founded in 1978 and has always been largely vegan except for a handful of products that contained ingredients like honey and beeswax.

Christine Hall, Aveda’s VP of Research and Development, told Modern Salon recently that “Removing beeswax was one of the biggest challenges for Aveda formulators because it helps to create texture, structure, color payoff, and smoothness.” She added, “One common alternative to beeswax for lip products specifically is synthetic beeswax, a wax that is petroleum derived. But at Aveda, because we are committed to maximizing our use of naturally derived ingredients, we opted instead to create a unique blend of plant-based butters and waxes that are strong enough for application, but also feel good on your lips.” It took 3 years for Aveda to find the perfect vegan alternative to beeswax.

By reformulating more than 500 products, Aveda is staying true to its mission, which is to continuously strive “to set an example for environmental leadership” and to “care for the world we live in”.

Aveda’s newly vegan beauty products can be purchased at Ella & Oz Salon or online here.